While working with the Italian Institute of Technology we have been asked to design the logo and brand identity of the rising start-up Movendo Technology. The identity was built around the concept of an angel who takes care of the patient. The solution was to shape it as a winged M, with a dynamic design pointing forward and to the top. This movement represents the company’s willing to fly towards the future and the innovation, but not too seriously: the corporate logo and font have a light, rounded, almost fun personality.